It’s been said over and over again that network marketing is a relationship business. And what’s at the core of any good relationship? Trust! With trust, there is nothing that cannot be accomplished. Without it, you’re just wasting your time.
In network marketing, we are constantly battling against skepticism and negativity brought on by over-zealous distributors that will do anything to make a sale.
Can anyone really build a network marketing business? Can it be done by being completely honest and truthful with everyone you talk with? Do the people making money have success by making people believe that it’s easy? Anyone can do it!
Heck, I sponsored 20 people into my business in the first 20 minutes I was signed up with my company! And in the process I made over $10,000 the first week! And if I can do it, you can too!
Do you think there might be something conveniently left out of that story? Is it believable that someone brand new to the business can duplicate those feats?
As we become more professional in our approach, it’s critical to establish trust and integrity as one of our core values.
Speed of Trust
Stephen M.R. Covey recently wrote a book titled “The Speed of Trust”. It discusses the importance of establishing trust with the people that you work with. Have you ever been in an business environment where you questioned the motives of your partners or co-workers? What was that like?
Have you experienced the exact opposite – where everyone worked together like a well-oiled machine? Everyone was on the same wavelength. You knew that you were doing important work and everyone was thrilled to be a part of it.
Credibility
Mr. Covey outlines what he calls the ‘4 Cores of Credibility’. Without these four cores, it will be difficult to establish trust in your business relationships.
- Integrity – it all starts with you. Do you have a reputation for being truthful? Are you honest and would not lie? Do you bring this value into your network marketing business?
- Intent – the next core is to have good intent in everything that you do. You are not trying to deceive anyone nor do you have any hidden agenda. In our business, our intent must be to make people’s lives better. Let’s clear out the hype and mis-truths (lies!) that appear to be so prevalent in our industry.
- Capable – do you have the expertise, knowledge, and skills necessary to get the job done? If you are new to your network marketing business, you’ve got work to do. It’s important that you bring yourself up to speed as quickly as you can. Your new business partners must believe that you are capable of helping them have success in their business. Your sponsor will be there to help, of course.
- Results – what’s your track record been in the past? If you’ve had success in your past, then chances are that you will continue to have success in the future.
Hopes and Dreams
Take a look at how you’ve been promoting your business. Would you trust you? If you build your business on trust, then you will only have to build it once. And self-trust is the first success to success. You can usually tell when someone is feeding you a line.
Treat your prospective business partners like you would like to be treated. Be true to your word and set the proper expectations. Run your business as if you expect it to be around for a long, long time. Please, remember that you are dealing with the fragile hopes and dreams of so many people. They want to believe – they really do.
To learn more about building trust and integrity into your network marketing business, then send me an email or give me a call.
P.S. If you are looking for an online marketing system that can help you generate additional streams of income and your own exclusive leads, complete the opt-in form on the right.
Tags: Boss, Business Environment, Business Relationships, Co Workers, Core Values, Cores, Covey, Credibility, Establishing Trust, Feats, Good Relationship, Integrity, Motives, Network Marketing Business, Office Environment, Relationship Business, Reputation, Same Wavelength, Skepticism, Trust Relationships, Wasting Your Time, Well Oiled Machine
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